Five Reasons to Stage Your Home Before You List It
As a professional home stager, I frequently
receive calls from agents and homeowners who are frustrated because their
listing has not sold. They believe that since the listing isn’t getting
showings or offers, it is now time to bring in a Stager. This is typical
because they have made the common error of thinking of the value staging
expertise is only necessary when a home hasn’t sold. In other words, the
attitude is, “Let’s try to sell it first and if that doesn’t happen, then
we will seek the services of a Stager who can help us.”
Below I offer five reasons why using
professional home staging services before listing
is wiser and will impact a sale more positively than waiting until the listing
has been on the market a while with few showings, no offers, or poor feedback.
1. You have a greater chance to sell a home in
the first 30 days. Make it count!
The first 30-days on the market are critical. Agents are looking
at new listings daily and if a buyer has been waiting for a home like yours to
come on the market, their agent is eagerly stalking the new listing “hot
sheet” to those present prospective properties to them. You will have the
greatest number of showings as a new listing. However, after a home has been on
the market for several weeks, the listing begins to stale and the longer it
sits on the market, the less interested buyers become and fewer showings occur.
The mentality is that if no contract is made in a short period of time, the
home is flawed, overpriced, or has other issues that are keeping it from
selling.
2. Price reductions can be
avoided.
A price adjustment may be suggested by your agent after a home
hasn’t had offers for 30-60 days. Staging prepares a home for its best
presentation on the market. Unless a home is grossly overpriced, staging
generally allows the home to reflect its competitive list price by enhancing
the features and details of a home and detracting from any negative issues. If
a Stager is brought in following a price reduction, you’ve already lost the
opportunity you would have had to sell at the beginning price point.
3. Online photography is critical to getting
buyers in the door.
With the modern technological age, buyers are shopping online
first. Pinterest®, Instagram®, and other social media sites have augmented the
value of photography to inspire us toward purchasing products and services.
Therefore, the photos posted of your home online will likely be seen by
hundreds if not thousands of prospective buyers. The photography of your home
is essential to be inspired that this could be the home they want to purchase
so that they will want to view your property in person. When you take chances
on posting photos of home that has not had the benefit of a Stager’s input, you
may have prospective buyers crossing your home off their list simply because
the photos didn’t wow them.
4. Professional Stagers know more than you do
about your home’s marketability.
Professional stagers are trained, experienced, and are experts
in real estate readiness and marketability. Their advice can bring to your
attention many factors which could impact the sale of your home. Moreover,
their mission is to help you overcome issues that you may be overlooking or
undervaluing because you have a personal, emotional connection to the home.
Just as you want your real estate agent to be properly trained, experienced and
knowledgeable about the real estate transaction, a certified home staging
professional provides very specific expertise that is objective and valuable in
how the home will present to prospective buyers.
5. Your best competition has likely used a
professional home stager.
Because staging has been proven to increase the opportunity for
a quicker sale at a higher price, many successful real estate professionals
have made staging a critical piece of their listing process. The most favorable
properties on the market are typically homes where a professional Stager has
been a part of the listing process. To stand tall against your home’s competition,
you too must understand that Staging is no longer an option when listing a
home.
If you are considering listing your home, the
value of Staging before the home goes on the market cannot be overstated.
Whether the home is occupied or vacant, a Professional Stager can assist you in
maximizing offer price and minimizing time on market. Don’t make the mistake of
waiting until the home hasn’t sold to understand that staging is your best tool
for a home’s potential sale.
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