STYLED, STAGED & SOLD: HOME STAGING THAT LOOKS TV-READY

TV design shows are increasingly influencing home buyers’ perceptions of what they expect to find on the market. Those are high standards. Sixty-eight percent of REALTORS® recently surveyed say their clients were disappointed by how homes appeared in real life versus on TV, according to the National Association of REALTORS®’ 2021 Profile of Home Staging.

Sixty-three percent of REALTORS® say their buyers requested to view homes comparable to those they’ve seen on TV. As a result, 35% of REALTORS® say they have patterned their staging after TV design shows—homes that are uncluttered and showcase dramatic design.

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