{"id":547,"date":"2019-06-24T00:00:00","date_gmt":"2019-06-24T00:00:00","guid":{"rendered":"https:\/\/legacy.showhomes.com\/houston\/seven-sins-that-sink-a-sale\/"},"modified":"2022-05-09T00:02:38","modified_gmt":"2022-05-09T00:02:38","slug":"seven-sins-that-sink-a-sale","status":"publish","type":"post","link":"https:\/\/legacy.showhomes.com\/houston\/seven-sins-that-sink-a-sale\/","title":{"rendered":"Seven Sins That Sink a Sale"},"content":{"rendered":"<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><span style=\"font-size: 12pt; color: black;\"><font face=\"verdana\" style=\"\" size=\"6\">SETTING THE STAGE<br \/><\/font><\/span><span style=\"font-size: 12pt; color: black;\"><font face=\"verdana\" style=\"\" size=\"5\"><i>Seven Sins That Sink a Sale<br \/><\/i><\/font><\/span><font face=\"verdana\" style=\"\"><span style=\"color: black;\"><span style=\"font-size: 12pt;\">By Marsha Canright<\/span><\/span><\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"1\"><i><font face=\"verdana\" style=\"\"><span style=\"color: black;\">This article originally appeared in&nbsp;<\/span><\/font><a href=\"http:\/\/www.houstonhouseandhome.net\/0619_webupdate\/feature4-Home-Staging-Experts-Share-Tips.html\" title=\"\" target=\"_blank\" style=\"\" rel=\"noopener\">House &amp; Home<\/a>&nbsp;<\/i><\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\"><br \/><\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><img decoding=\"async\" src=\"http:\/\/www.houstonhouseandhome.net\/0619_webupdate\/0619_story_images\/F4_0619_01.jpg\" alt=\"\" align=\"none\"><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\">Savvy home sellers know that seven deadly sins can undercut a home&#8217;s value and<\/font><font size=\"4\">&nbsp;keep it on the market indefinitely. If you are selling your home, beware of the<\/font><span style=\"font-size: large;\">&nbsp;following pitfalls: lackluster listing photos, dirt and clutter, an unkempt exterior,&nbsp;<\/span><span style=\"font-size: large;\">poor lighting, personal items, maintenance issues, and brightly painted wall&nbsp;<\/span><span style=\"font-size: large;\">treatments.&nbsp;<\/span><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\"><br \/>One way to avoid these hurdles is to enlist the help of a staging professional. In a 2018 survey by the National Association of Realtors, 62 percent of agents reported that staged homes spent less time on the market and about half said staged homes drew a higher selling price.<\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\"><br \/>&#8220;There&#8217;s a misconception that staging means arranging nice furniture and a few accessories to make your home look desirable. That&#8217;s part of it, but there&#8217;s a lot more to the overall process,&#8221; says Pratt Barndollar, a local home staging expert. &#8220;Staging is everything you do to sell your house.&#8221;<\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\"><br \/><\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\">Over the past four years, Barndollar and his wife Shelley have prepped hundreds of local homes for sale via their custom staging company, Showhomes Houston. They still take delight in scoring a quick sale.<\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\"><br \/>The Barndollars have their own inventory of furnishings and accessories. This gives Shelley, who is a certified interior designer and home stager, all the tools she needs to dress a house. &#8220;We stay with creams and grays and white and we add color with pillows, rugs and accessories. Also, we try not to be specific on furniture: By keeping it more open and generic, it appeals to the greatest number of buyers,&#8221; she says.<\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\"><br \/><\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\"><b>RIGHTING THOSE WRONGS<\/b><\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\"><strong><br \/><\/strong><\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><img decoding=\"async\" src=\"https:\/\/www.franman2.com\/franman_franchiseimages\/local_media\/5d166b48ce571-9A7ED37F-A31C-4978-8953-2F54EA3F669A.jpeg\" width=\"770\"><font size=\"4\"><br \/><\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\">\n<p><font size=\"4\"><strong style=\"color: rgb(0, 0, 0);\" work=\"\" sans\",=\"\" sans-serif;=\"\" font-size:=\"\" 16px;\"=\"\"><br \/><\/strong><\/font><\/p>\n<p><font size=\"4\"><b><span style=\"color: rgb(0, 0, 0);\" work=\"\" sans\",=\"\" sans-serif;=\"\" font-size:=\"\" 16px;\"=\"\">1. Real estate photos need to be absolutely stunning to get potential buyers into your home.<\/span><span style=\"color: rgb(0, 0, 0);\" work=\"\" sans\",=\"\" sans-serif;=\"\" font-size:=\"\" 16px;\"=\"\">&nbsp;<\/span><\/b><\/font><\/p>\n<p><font size=\"4\"><span style=\"color: rgb(0, 0, 0);\" work=\"\" sans\",=\"\" sans-serif;=\"\" font-size:=\"\" 16px;\"=\"\">M<\/span><\/font><span style=\"color: rgb(0, 0, 0); font-size: large;\">ost buyers who are browsing online will look at the first three to five photos and that&#8217;s as far as they go, unless the photos are outstanding and focus on the home&#8217;s best features.&nbsp;&nbsp;<\/span><span style=\"color: rgb(0, 0, 0); font-size: large;\">&#8220;Today&#8217;s buyers look at 11 listings before they pick a house to visit,&#8221; Shelley says. Photos are the first step in putting your best foot forward.<\/span><\/p>\n<p><span style=\"color: rgb(0, 0, 0); font-size: large;\"><br \/><\/span><\/p>\n<\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\"><b>2. De-clutter by packing up half of your possessions, including extra lamps and tables, and send them to storage.&nbsp;<\/b><\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\">This makes it possible for buyers to see the bones of the house and all of its best features. Tidy the closets.<\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\"><br \/>&#8220;Last year we staged a home that was owned by a prominent Houston family that were big game hunters,&#8221; Shelley says. The residence had a dedicated addition to show their collection of big game trophies, including a giant elephant head. &#8220;When we went in to help them, these trophies were literally the elephant in the room,&#8221; she says.&nbsp;&nbsp;<\/font><span style=\"font-size: large;\">The sellers knew they had to get rid of the taxidermy and focus on the nice, airy space, which they did. However, the elephant was too large to move so the Barndollars worked with lighting to draw the focus away from the animal. The final makeover is one of their favorite projects.<\/span><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\"><b>3. House colors should be in a neutral tone like cream or gray or white.&nbsp;<\/b><\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\">You can accessorize with color, just not red. &#8220;Red is a love or hate color and if your eye is drawn to the color, you don&#8217;t see other aspects of the home,&#8221; warns Shelley.&nbsp;<\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\"><strong><br \/><\/strong><\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\"><b>4. Update and repair all the systems including electrical, HVAC and plumbing.&nbsp;<\/b><\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\">If a cupboard is missing a knob, fix it. If a door sticks or a window frame is chipped, a buyer will notice. Your bathrooms and kitchen should be updated, even if that only involves paint and new fixtures. Try to eliminate any item that a buyer could negotiate on. You want to take all that off the table. Buyers will always overestimate the costs of needed repairs and updates.<\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\"><br \/><b>5. If you cannot keep the home squeaky clean, have professional cleaners come in every couple of weeks.&nbsp;<\/b><\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\">Most potential buyers equate a dirty home with poor maintenance. They see a dirty air vent and think, &#8220;Am I going to have to worry about mold in this house or what else has not been done?&#8221;<\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\"><br \/><b>6. Make sure your rooms are well lit and have the same tone of lighting.&nbsp;<\/b><\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\">Check to be sure that all light bulbs are working. Also, take down heavy drapes and get those windows clean. Shutters and blinds are fine, but nothing heavy; you want as much natural light as possible. It&#8217;s important to update lighting fixtures, especially in the dining room and kitchen. Old fixtures will date the home and make it seem like grandma&#8217;s house.<\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\"><br \/><\/font><\/p>\n<p style=\"margin-top: 0in; margin-right: 0in; margin-left: 0in;\"><font size=\"4\"><b>7. Curb appeal is important.&nbsp;<\/b><\/font><\/p>\n<p style=\"margin-top: 0in; margin-right: 0in; margin-left: 0in;\"><font size=\"4\">Plant flowers and trim trees and shrubs.&nbsp;<\/font><span style=\"font-size: large;\">A patio and pool may be one of your home&#8217;s best features, so make sure these are cleaned, power washed, and free of clutter. If your fence is old and shabby, replace it before you put the house on the market.<\/span><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\"><br \/><\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><img decoding=\"async\" src=\"\/franman_franchiseimages\/local_media\/5d166b8293d27-07CB9C3C-D9DA-4E93-B0B0-B731FFD3D057.jpeg\" width=\"777\"><font size=\"4\"><br \/><\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\"><br \/><b>STAGING A VACANT HOUSE<\/b><\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\">In a higher end home that&#8217;s empty, viewers will stay ten to 15 minutes. However, if it&#8217;s staged, they spend closer to 40 minutes. The longer someone is looking at the house, the better, he says.<\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\">The Barndollars do professional consultations and makeovers but they also offer a home manager service for people who have already moved from their home and are living outside the city or state. &#8220;Having someone live in the home to make sure it&#8217;s secure and clean and always available to show is great for homeowners who don&#8217;t live in town,&#8221; says Shelley Barndollar. &#8220;The home manager also pays the utilities. It&#8217;s a good option for those who need an onsite caretaker.&#8221;<\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\"><br \/><\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><img decoding=\"async\" src=\"https:\/\/www.franman2.com\/franman_franchiseimages\/local_media\/5d166bcc38df6-AA2F357A-44FD-4015-95DF-7D6922960984.jpeg\" width=\"695\"><font size=\"4\"><\/p>\n<p><\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\">When selecting a home staging consultant, do your homework: Review the portfolio, verify recommendations from previous customers, check certifications, and make sure they are insured for workers compensation so you won&#8217;t be on the hook if someone falls down the stairs.<\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\"><br \/>&#8220;There&#8217;s a lot that goes into staging so your contract should be more than one page. If you are working with someone who is qualified, it will probably cost a bit more, but a lesser price may correlate to lesser quality,&#8221; adds Shelley.<\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><font size=\"4\"><br \/><\/font><\/p>\n<p style=\"margin-right: 0in; margin-left: 0in; margin-top: 0in;\"><img decoding=\"async\" src=\"\/franman_franchiseimages\/local_media\/5d166c83bdcde-80D4D70C-43C5-4DBF-8013-6CF1A0955B9B.jpeg\" width=\"667\"><font size=\"4\"><\/p>\n<p><\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marsha Canright of House &#038; Home Magazine sits with Showhomes Houston to discuss the 7 pitfalls of selling.<\/p>\n","protected":false},"author":1,"featured_media":1410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Seven Sins That Sink a Sale - 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