{"id":523,"date":"2020-06-03T00:00:00","date_gmt":"2020-06-03T00:00:00","guid":{"rendered":"https:\/\/legacy.showhomes.com\/houston\/jackie-swagerty-sold-in-8-days\/"},"modified":"2022-05-09T00:01:38","modified_gmt":"2022-05-09T00:01:38","slug":"jackie-swagerty-sold-in-8-days","status":"publish","type":"post","link":"https:\/\/legacy.showhomes.com\/houston\/jackie-swagerty-sold-in-8-days\/","title":{"rendered":"Jackie Swagerty: Sold in 8 Days"},"content":{"rendered":"

Jackie Swagerty<\/font><\/p>\n

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Everyone should have a why<\/i>, and Jackie knows her why<\/i> is to help those in need.  <\/span><\/font>After 15 years in real estate, her why<\/i> has given her an edge that fuels her success.<\/font> <\/span> Jackie believes in lifting those around her and shares with us her strategy in getting a mature townhome by the railroad tracks sold in 8 days.<\/b><\/font><\/font><\/p>\n


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DOM:<\/font> <\/font>8<\/font>
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Sale\/List: <\/font>99%<\/font>
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Neighborhood: <\/font>Heights<\/font>
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Style of Home: <\/font>Townhome<\/font>
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Type of Stage: <\/font>Vacant<\/font>
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Listing Price: <\/font>$385k<\/b><\/font><\/p><\/blockquote>\n<\/div>\n<\/blockquote>\n


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“<\/i><\/b>The more someone hangs out in a place, the more ownership they feel. The next step is buying.<\/font><\/i>“<\/font><\/i><\/b><\/font><\/div>\n<\/blockquote>\n

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What challenges did you expect prior to listing? <\/b><\/font><\/p>\n<\/div>\n
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1. The home was close to the train tracks (which I love but isn’t an easy sell)<\/font><\/div>\n
2. There was new build competition all around <\/font><\/div>\n
3. The other units in the complex weren’t selling<\/font><\/div>\n<\/blockquote>\n
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How did you decide on the list price?<\/b><\/font><\/div>\n

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I assessed the comps: I knew it would appraise ~$400k no prob. But I had to consider DOM and holding costs, so I made the price competitive<\/font><\/b>.<\/font><\/div>\n<\/blockquote>\n
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How did you promote the home?  And how did you procure the buyer?<\/font><\/b><\/p>\n

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My number one thing is photography- <\/font>it’s the first thing a buyer sees online and it’s gotta look good. <\/font><\/font> <\/font>Every real estate professional should be using professional photography to evoke an emotional response.<\/b> It’s quick, it’s affordable, it’s a service to the seller and the entire industry. There’s no reason not to do it.<\/font><\/div>\n

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Studio Vos Photography<\/a><\/i><\/div>\n<\/blockquote>\n<\/blockquote>\n<\/blockquote>\n<\/blockquote>\n<\/blockquote>\n
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A picture is worth more than a thousand words- it’s worth 1000’s of dollars.<\/font><\/i> <\/font> <\/b><\/font><\/p><\/blockquote>\n

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Then I just leave it to MLS. <\/font>If the price and presentation are right, the rest is gravy.<\/font><\/b><\/div>\n<\/blockquote>\n
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Besides staging, what other updates did you perform to make the home more marketable?<\/font><\/b><\/p>\n

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We didn’t have a big budget so we did the minimum to achieve a modern standard.<\/b> <\/font><\/div>\n

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The biggest change was the kitchen: 2009 dark cherry cabinets and black granite made the place feel heavy so we painted the cabinets white and we changed out the light pendants to give a light, bright airy feel<\/b> (think Scandanavian).  We replaced the island with a butcher block waterfall. It was one of a kind (built by my husband) which provided a unique centerpiece and brightened up with space without losing the warmth.<\/span><\/div>\n
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The important final touch was the staging because the space was very open and barren.<\/i><\/font><\/div>\n<\/blockquote>\n<\/blockquote>\n

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Did you consider virtual staging? <\/font><\/b><\/p>\n<\/div>\n
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Virtual staging is fine- but because of the train tracks and barren space, I wanted my buyers to hang out and sit on the furniture and experience the place to see for themselves that the train sounds are really cool! <\/font><\/b> <\/font><\/font><\/div>\n

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The more someone hangs out in a place, the more ownership they feel. The next step is buying.<\/font><\/i><\/font><\/div>\n<\/blockquote>\n<\/blockquote>\n
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Studio Vos Photography<\/a><\/i><\/div>\n<\/blockquote>\n<\/div>\n<\/blockquote>\n<\/blockquote>\n<\/div>\n<\/blockquote>\n
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I can say 100% of the time, after visiting 5-6 homes, buyers don’t remember anything about empty rooms.<\/font><\/b>  An empty room doesn’t evoke an emotional response.<\/i>
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The neighboring and nearly identical unit has been on the market for over 200 days.  Why do you think your property sold so quickly?<\/font><\/b><\/p>\n

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Staging<\/font><\/b>, photography<\/font><\/b>, and the updates<\/font><\/b> we performed (kitchen, smart fixtures, etc). The unit next door was an empty sad sad house.<\/font><\/div>\n<\/blockquote>\n
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No updates vs Jackie’s updates<\/font>…  buyers loved the difference.<\/font><\/i><\/b><\/div>\n

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What do you look for in a stager?<\/font><\/b><\/p>\n
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The cost is not important.  <\/b><\/font>People are scared to invest money in selling, but they’re ok with going down on price?  <\/span>This doesn’t benefit anyone.  <\/font><\/b><\/div>\n
I have a trifecta of expectations:  <\/font>I want to combine <\/span>what I want<\/b> + <\/span>what the house needs<\/b> + their <\/span>professional experience<\/b>.<\/span><\/div>\n

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Pricing the house right<\/b> and staging it right from the beginning<\/font> benefits everyone involved<\/i>.<\/font><\/div>\n<\/blockquote>\n<\/div>\n<\/blockquote>\n
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Given your experience with flipping, what advice would you give in this market?<\/font><\/b><\/p>\n

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Make it easy for the buyer to feel positive emotions.<\/font><\/div>\n
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When I started teaching myself real estate photography, I realized how involved good photography really is:  <\/font>Lighting, editing, real furniture as a focus- all these elicit positive emotions<\/font><\/b>, instead of a warning that something is off.  <\/span>People gravitate toward what’s real<\/font>.<\/b><\/div>\n<\/blockquote>\n<\/div>\n
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Also:<\/font><\/div>\n<\/blockquote>\n
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• Be sure to look at your competition on a super local level<\/span><\/div>\n<\/div>\n<\/blockquote>\n
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• Look from the viewpoint of an appraiser (comps, year built, pools, updates)<\/div>\n

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<\/p>\n
• Look from the viewpoint of the buyer (based on location, job, school)<\/div>\n

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Connect with Jackie
<\/font><\/p>\n

281-810-7222<\/font>
jackie@betterop.com<\/font>
<\/font>www.betterop.com<\/a><\/font><\/p><\/blockquote>\n

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PHOTOS:<\/font> www.studiovos.photography<\/a><\/font><\/div>\n
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READ NEXT: Real Staging vs Virtual Staging<\/a><\/font><\/b><\/span><\/div>\n

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Want to receive success stories directly to your email? <\/span><\/div>\n
Subscribe to our newsletter: <\/span>https:\/\/bit.ly\/subscribe-to-showhomes-houston<\/a><\/div>\n<\/div>\n<\/blockquote>\n
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<\/blockquote>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Jackie believes in lifting those around her and shares with us her strategy in getting a mature townhome by the railroad tracks sold in 8 days.<\/p>\n","protected":false},"author":1,"featured_media":1402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\r\nJackie Swagerty: Sold in 8 Days - Central Houston<\/title>\r\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Jackie Swagerty: Sold in 8 Days - Central Houston\" \/>\r\n<meta property=\"og:description\" content=\"Jackie believes in lifting those around her and shares with us her strategy in getting a mature townhome by the railroad tracks sold in 8 days.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/legacy.showhomes.com\/houston\/jackie-swagerty-sold-in-8-days\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Central Houston\" \/>\r\n<meta property=\"article:published_time\" content=\"2020-06-03T00:00:00+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2022-05-09T00:01:38+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/legacy.showhomes.com\/houston\/wp-content\/uploads\/sites\/32\/2022\/05\/media_20200306_042610.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"350\" \/>\r\n\t<meta property=\"og:image:height\" content=\"196\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"admin\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/legacy.showhomes.com\/houston\/jackie-swagerty-sold-in-8-days\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/legacy.showhomes.com\/houston\/jackie-swagerty-sold-in-8-days\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/legacy.showhomes.com\/houston\/#\/schema\/person\/98f0a34addff93c04208081523ae5511\"},\"headline\":\"Jackie Swagerty: Sold in 8 Days\",\"datePublished\":\"2020-06-03T00:00:00+00:00\",\"dateModified\":\"2022-05-09T00:01:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/legacy.showhomes.com\/houston\/jackie-swagerty-sold-in-8-days\/\"},\"wordCount\":779,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/legacy.showhomes.com\/houston\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/legacy.showhomes.com\/houston\/jackie-swagerty-sold-in-8-days\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/legacy.showhomes.com\/houston\/jackie-swagerty-sold-in-8-days\/\",\"url\":\"https:\/\/legacy.showhomes.com\/houston\/jackie-swagerty-sold-in-8-days\/\",\"name\":\"Jackie Swagerty: Sold in 8 Days - 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