{"id":601,"date":"2019-08-21T00:00:00","date_gmt":"2019-08-21T00:00:00","guid":{"rendered":"https:\/\/legacy.showhomes.com\/charleston\/the-fearless-approach-to-the-staging-conversation-with-your-clients\/"},"modified":"2023-07-12T17:00:19","modified_gmt":"2023-07-12T17:00:19","slug":"the-fearless-approach-to-the-staging-conversation-with-your-clients","status":"publish","type":"post","link":"https:\/\/legacy.showhomes.com\/charleston\/the-fearless-approach-to-the-staging-conversation-with-your-clients\/","title":{"rendered":"The fearless approach to the staging conversation with your clients"},"content":{"rendered":"

In my years of experience as a certified, home staging
\nprofessional, I’ve encountered many situations where a real estate agent has
\nbeen reluctant to talk with their client about staging. Fearing offending their
\nclient, they have chosen not to make the recommendation that staging may be
\nnecessary to improve its marketability. Instead, the listing languishes on the
\nmarket, decreasing its opportunity to sell quickly and for more money.<\/p>\n

So what can an agent do to convince their sellers that an
\ninvestment in staging is important, if not essential to get the home sold- Here
\nare a few ideas that could help these staging-sensitive agents to reformulate
\ntheir approach to encourage staging for any listing:<\/p>\n

1.
\n<\/span>Let them
\nknow that you work with a qualified, certified Staging Professional. <\/b>These
\nindividuals are committed to high quality standards in the staging industry. If
\nyou do not have a partnership with a qualified stager, be sure to research
\nlocal professionals through the Real Estate Staging
\nAssociation (RESA<\/a>), Home Staging and Redesign
\nAssociation (HSRA)<\/a>, or the International
\nAssociation of Home Staging Professionals (IAHSP)<\/a>. Each of these
\norganizations are industry pace-setters and their websites will provide
\ndirectories of staging professionals in your area who are committed to high
\nstandards of staging excellence and ongoing training. Your clients deserve to
\nwork with someone who is qualified, experienced and affiliated with one or more
\nof these organizations. Some agents that I work with take me with them on their
\nlisting appointments as part of their team so that their sellers know right
\naway that staging is going to be a part of the sales process.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/b>Approach the conversation in a sincere way,
\nletting them know that you want the best sales outcome, and that may include
\nstaging. <\/b>It’s not hard for people to feel your sincerity. If you believe in
\nwhat you are saying, it will come across to the listener in an honest way. And,
\nif you have facts and knowledge about the power of staging, your sellers will
\nbe impressed. Studies by the National Association of Realtors (NAR) and the
\nReal Estate Staging Association (RESA), indicate that staging increases the
\nopportunity for a faster sale at a higher price. In fact, the 2019 Profile of
\nHome Staging by NAR, concludes that 83% of buyers’ agents say that staging
\nmakes it easier for buyers to ‘visualize’ the property as their future home. RESA’s
\nstudies conclude that homes that are staged spend an overwhelming 90% less time
\non market. These facts are critical to help buyers objectively consider how staging
\nadvice can boost their home’s marketability.<\/b><\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/b>Help the sellers put on buyer’s glasses. <\/b>Most
\nof the time, sellers cannot see past their day-to-day, lived in view of their
\nown home. \u00a0Whether they have occupied the
\nhome for 30 years or one year, living in a home takes away a perspective that is
\nessential in putting the home in the best position for sale. A professional
\nstager can provide an assessment of the home which is essentially “buyer’s
\nglasses”. Almost all sellers have no idea what is absolutely essential in
\nstaging the home prior to our appointment. I find that after my recommendations
\nare clearly communicated, those “buyer’s glasses” the become a laser-focused
\nmotivational impetus they need to get the home prepared for market. By
\nconfidently suggesting that your seller allow a staging professional to assist
\nthem, you are helping them to have the right perspective on selling their home
\nand take actions such as eliminating clutter, rearranging or editing furniture,
\nand making valuable updates that set them apart from other homes on the market.<\/b><\/p>\n

4.
\n<\/span>Don’t
\nwait.<\/b> Choosing to wait for any type of staging assistance can be
\ndetrimental to the listing’s potential, as the first 30 days on the market are
\ncritical. Fresh listings are seen by the most number of buyers and therefore
\nthe opportunity for showings and a potential sale are maximized during that
\ntime frame. Too many agents wait until the home hasn’t sold for several months
\nto call me. They may even be in danger of losing the listing. At that point,
\nthe list is stale and buyers have “passed over” the home on multiple occasions.
\nWe have much more to overcome at that point, because the home lost momentum in
\nmarketing in the critical early stages.<\/p>\n

5.
\n<\/span>Let your
\nstaging professional deliver the news. <\/b>At the risk of offending their
\nclients, many agents choose not to say what needs to be said to their sellers. The
\ngood news is that you don’t have to deliver that news. Professional, certified
\nand experienced stagers have techniques and talents in communicating the news
\nin a respectful, yet honest way and you are off the hook. Your job is real
\nestate. Our job is staging. But, our goal is mutual, to help the home to sell.
\nWhen we are all on the same page about that end result, that bad news we deliver
\nbecomes valuable tool toward making a listing outshine the competition.<\/p>\n

Whether you are a new agent or a seasoned one, understanding
\nthe importance of staging in this modern real estate world is critical to your
\nsuccess. Don’t be afraid to discuss staging with your sellers. Understand that
\nwithout doing so, you may be doing a disservice to your client. Working with a
\nstaging professional will enhance your credibility, take the pressure off you,
\nand increase the opportunity for a successful sale.<\/p>\n

Lorelie Brown, Owner
\nof Showhomes Charleston is a certified staging professional in Charleston, SC.
\nA RESA-PRO member, an HSRA-Elite Member, and a member of IAHSP. She is
\npassionate about the power of home staging and has staged over $300 million in
\nreal estate.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

How to talk with your client about staging (especially when you don’t want to offend).<\/p>\n","protected":false},"author":1,"featured_media":1531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\r\nThe fearless approach to the staging conversation with your clients - Charleston<\/title>\r\n<meta name=\"description\" content=\"Home Staging\" \/>\r\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"The fearless approach to the staging conversation with your clients - Charleston\" \/>\r\n<meta property=\"og:description\" content=\"Home Staging\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/legacy.showhomes.com\/charleston\/the-fearless-approach-to-the-staging-conversation-with-your-clients\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Charleston\" \/>\r\n<meta property=\"article:published_time\" content=\"2019-08-21T00:00:00+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2023-07-12T17:00:19+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/legacy.showhomes.com\/charleston\/wp-content\/uploads\/sites\/33\/2019\/08\/1.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\r\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"admin\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/legacy.showhomes.com\/charleston\/the-fearless-approach-to-the-staging-conversation-with-your-clients\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/legacy.showhomes.com\/charleston\/the-fearless-approach-to-the-staging-conversation-with-your-clients\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/legacy.showhomes.com\/charleston\/#\/schema\/person\/98f0a34addff93c04208081523ae5511\"},\"headline\":\"The fearless approach to the staging conversation with your clients\",\"datePublished\":\"2019-08-21T00:00:00+00:00\",\"dateModified\":\"2023-07-12T17:00:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/legacy.showhomes.com\/charleston\/the-fearless-approach-to-the-staging-conversation-with-your-clients\/\"},\"wordCount\":942,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/legacy.showhomes.com\/charleston\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/legacy.showhomes.com\/charleston\/the-fearless-approach-to-the-staging-conversation-with-your-clients\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/legacy.showhomes.com\/charleston\/the-fearless-approach-to-the-staging-conversation-with-your-clients\/\",\"url\":\"https:\/\/legacy.showhomes.com\/charleston\/the-fearless-approach-to-the-staging-conversation-with-your-clients\/\",\"name\":\"The fearless approach to the staging conversation with your clients - Charleston\",\"isPartOf\":{\"@id\":\"https:\/\/legacy.showhomes.com\/charleston\/#website\"},\"datePublished\":\"2019-08-21T00:00:00+00:00\",\"dateModified\":\"2023-07-12T17:00:19+00:00\",\"description\":\"Home Staging\",\"breadcrumb\":{\"@id\":\"https:\/\/legacy.showhomes.com\/charleston\/the-fearless-approach-to-the-staging-conversation-with-your-clients\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/legacy.showhomes.com\/charleston\/the-fearless-approach-to-the-staging-conversation-with-your-clients\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/legacy.showhomes.com\/charleston\/the-fearless-approach-to-the-staging-conversation-with-your-clients\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/legacy.showhomes.com\/charleston\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The fearless approach to the staging conversation with your clients\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/legacy.showhomes.com\/charleston\/#website\",\"url\":\"https:\/\/legacy.showhomes.com\/charleston\/\",\"name\":\"Charleston\",\"description\":\"Our studio and warehouse is located at 124 Hudson Lane, Suite 101, Wando, SC. 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