These Franchisees Take Center Stage with Showhomes Home Services Franchise


Published on October 10, 2022 

The Home-Staging Franchise was the Perfect Next Step for Franchise Owners Jamie and Jason Decatur

After almost a decade of owning and running a real estate investment company, Jamie and Jason Decatur understood the impact a well-staged home could have on resale. “We’ve always known that updating and staging a vacant house will undoubtedly yield the highest return on our investment,” Jamie says.

So when it came time for the couple to diversify their business portfolio, Showhomes Home Services was an obvious choice. In their search process, Showhomes caught their attention for many reasons. “With Showhomes, we can extend that service to others through a reputable and trusted nationwide brand,” she says. “We wanted to build a scalable business that complements our skills and interests, and really wanted a turn-key business model.” Showhomes checked all their boxes.

“After chatting with leadership at the corporate office, researching other franchises, and comparing similar business models, we knew Showhomes would be a perfect fit for us and the area we live in.”

Showhomes Home Services franchisee Jamie Decatur
Showhomes Home Services franchisee Jamie Decatur

The couple invested in Showhomes of Stafford County, Va. on Aug. 1, 2022. Although they are still in the hiring process, the Decaturs’ six-month staffing plan is to hire a lead stager, two assistant stagers, and an operations manager to assist with the daily functions. “I’m excited to build a team of motivated, like-minded professionals. I’ll serve as lead designer and head of relationship building with our local Realtors,” says Jamie.

Showhomes’ Diverse Services

The couple was attracted to Showhomes’ diverse offerings and believes they are a must for home sellers who want top dollar. “Because we’re the first Showhomes franchise in Virginia, we understand that building relationship is so important. We want people to truly see and experience the value behind what we offer,” she says. “We want to grow our business here in Stafford and the surrounding areas and eventually expand to new territories as well.”

Showhomes Home Services franchise owners transform their clients‘ properties and help get top dollar for home sales and short-term rentals. The company’s four key services include home staging, home updates, interior design and short-term rental styling.

Jamie describes the corporate team as supportive, fun-loving, and incredibly thorough. “They all work well together, which helps them in supporting us as franchisees.” As a mother of young children, Jamie appreciated that she could do the training on her own time.

“With two boys and another business, it may have been impossible otherwise. In approximately four weeks, I was able to finish all the training modules and receive my certification as a Certified Professional Real Estate Stager.”

Following the courses, Showhomes provides a full week of one-on-one Zoom calls with each department. “And, for the first full year, we have scheduled weekly calls with the director of field operations, which is so helpful,” Jamie says.

For more information about the ShowHomes Home Services franchise, go to